Blog · 467 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

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Free and premium Shopify themes evaluated with the same store journey

Shopify · August 23, 2026

Free vs Premium Shopify Themes: Pay for Proven Fit, Not a Badge

Start free when it proves the customer journey; pay for a premium Shopify theme when tested fit removes meaningful delivery and ownership work.

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Custom Shopify theme and premium theme ownership comparison

Shopify · August 23, 2026

Custom Shopify Theme vs Premium Theme: Choose the Ownership Model

Choose a premium Shopify theme when configuration proves the journey; build custom only when validated needs justify ongoing engineering.

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Shopify Online Store 2.0 and vintage theme migration comparison

Shopify · August 23, 2026

Shopify OS 2.0 vs Vintage Themes: A Migration Guide

Use Shopify’s current theme architecture for new work, but replace a vintage theme only after proving custom behavior and critical journeys.

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Single-purpose and multipurpose theme information architectures compared

Shopify · August 23, 2026

Single-Purpose vs Multipurpose Themes: Specialization or Breadth?

Choose a focused theme for niche customer decisions; choose a multipurpose theme when varied catalogs need its range and the team can govern it.

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Shopify theme purchase and custom storefront build decision paths

Shopify · August 23, 2026

Buy a Shopify Theme vs Build a Store From Scratch

Buy a theme for a proven commerce baseline; build from scratch only when validated differentiation justifies long-term engineering ownership.

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Designer engagement and template workflow compared by product risk

Design · August 23, 2026

Hire a Designer vs Use a Template: Match Help to the Risk

Use a template for a well-understood journey; hire a designer when research, accessibility, or interaction needs specialist judgment.

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Figma collaborative workflow compared with Sketch Mac-native design workflow

Figma · August 23, 2026

Figma vs Sketch: Collaborative or Mac-Native Workflow?

Choose Figma for broad browser collaboration; choose Sketch when its established Mac-native library and delivery workflow is the lower-risk fit.

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Figma and Adobe XD production workflow and migration comparison

Figma · August 23, 2026

Figma vs Adobe XD: Choose a Supported Production Path

Choose a tool with a verified current collaboration path; treat an Adobe XD estate as a migration with explicit archive ownership.

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Figma design source and Webflow production website workflow comparison

Figma · August 23, 2026

Figma vs Webflow: Design Source or Production Website?

Use Figma for design decisions and reusable interface work; use Webflow when its production and publishing model fits the website.

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UI kit adoption and original interface design paths compared

Figma · August 23, 2026

UI Kit vs Building From Scratch: Reuse or Discover?

Use a UI kit when its component logic fits; build from scratch when research proves the product needs a different interaction model.

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Figma interface workflow compared with Canva visual content production

Figma · August 23, 2026

Figma vs Canva: Interface Design or Visual Content?

Use Figma for interface systems and handoff; use Canva for governed visual-content production outside the website implementation model.

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Design system governance compared with reusable UI kit assets

Figma · August 23, 2026

Design System vs UI Kit: Operating Rules or Reusable Assets?

A UI kit supplies reusable assets; a design system adds governed principles, code relationships, documentation, and change management.

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