Blog · 467 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Design · April 30, 2019

Designing filters around eyewear buying decisions

Designing filters around eyewear buying decisions is useful only if it helps a merchant or delivery team make one concrete decision about designing filters around eyewear buying…

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Shopify · April 25, 2019

Mapping eyewear catalog attributes to Shopify metafields

Mapping eyewear catalog attributes to Shopify metafields is useful only if it helps a merchant or delivery team make one concrete decision about mapping eyewear catalog attribut…

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Shopify · April 23, 2019

When Optics is the wrong fit for an eyewear store

When Optics is the wrong fit for an eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about when optics is the wrong fit for a eyew…

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Shopify · April 18, 2019

An eyewear theme purchase checklist for nontechnical founders

An eyewear theme purchase checklist for nontechnical founders is useful only if it helps a merchant or delivery team make one concrete decision about a eyewear theme purchase ch…

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Shopify · April 16, 2019

Questions to ask an eyewear theme vendor about updates

Questions to ask an eyewear theme vendor about updates is useful only if it helps a merchant or delivery team make one concrete decision about questions to ask a eyewear theme v…

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Shopify · April 11, 2019

How to compare two eyewear themes with the same catalog

How to compare two eyewear themes with the same catalog is useful only if it helps a merchant or delivery team make one concrete decision about how to compare two eyewear themes…

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Shopify · April 9, 2019

Preparing sample products for an eyewear theme trial

Preparing sample products for an eyewear theme trial is useful only if it helps a merchant or delivery team make one concrete decision about preparing sample products for a eyew…

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Shopify · April 4, 2019

Estimating the customization cost of an eyewear theme

Estimating the customization cost of an eyewear theme is useful only if it helps a merchant or delivery team make one concrete decision about estimating the customization cost o…

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Shopify · April 2, 2019

A theme-versus-app requirements map for eyewear stores

A theme-versus-app requirements map for eyewear stores is useful only if it helps a merchant or delivery team make one concrete decision about a theme-versus-app requirements ma…

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Shopify · March 28, 2019

What to test before buying Optics

What to test before buying Optics is useful only if it helps a merchant or delivery team make one concrete decision about what to test before buying optics. Treat this as a repe…

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Shopify · March 26, 2019

When an eyewear store should keep its free Shopify theme

When an eyewear store should keep its free Shopify theme is useful only if it helps a merchant or delivery team make one concrete decision about when a eyewear store should keep…

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Shopify · March 21, 2019

Theme trial scorecard for an eyewear catalog

Theme trial scorecard for an eyewear catalog is useful only if it helps a merchant or delivery team make one concrete decision about theme trial scorecard for a eyewear catalog.…

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