Blog · 467 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Design · June 11, 2019

Designing collection cards for long eyewear product names

Designing collection cards for long eyewear product names is useful only if it helps a merchant or delivery team make one concrete decision about designing collection cards for…

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Shopify · June 6, 2019

Using breadcrumbs in a deep eyewear catalog

Using breadcrumbs in a deep eyewear catalog is useful only if it helps a merchant or delivery team make one concrete decision about using breadcrumbs in a deep eyewear catalog.…

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Shopify · June 4, 2019

Splitting a large eyewear catalog into useful collections

Splitting a large eyewear catalog into useful collections is useful only if it helps a merchant or delivery team make one concrete decision about splitting a large eyewear catal…

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Design · May 30, 2019

Designing navigation for a small eyewear assortment

Designing navigation for a small eyewear assortment is useful only if it helps a merchant or delivery team make one concrete decision about designing navigation for a small eyew…

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Shopify · May 28, 2019

Testing predictive search against eyewear catalog vocabulary

Testing predictive search against eyewear catalog vocabulary is useful only if it helps a merchant or delivery team make one concrete decision about testing predictive search ag…

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Shopify · May 23, 2019

Building a useful zero-results state for eyewear search

Building a useful zero-results state for eyewear search is useful only if it helps a merchant or delivery team make one concrete decision about building a useful zero-results st…

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Shopify · May 21, 2019

Preventing ambiguous product names in an eyewear catalog

Preventing ambiguous product names in an eyewear catalog is useful only if it helps a merchant or delivery team make one concrete decision about preventing ambiguous product nam…

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Shopify · May 16, 2019

Presenting pack and quantity choices in an eyewear store

Presenting pack and quantity choices in an eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about presenting pack and quantity cho…

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Design · May 14, 2019

Designing an eyewear product comparison worksheet

Designing an eyewear product comparison worksheet is useful only if it helps a merchant or delivery team make one concrete decision about designing a eyewear product comparison…

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Shopify · May 9, 2019

Writing scannable specification blocks for eyewear products

Writing scannable specification blocks for eyewear products is useful only if it helps a merchant or delivery team make one concrete decision about writing scannable specificati…

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Shopify · May 7, 2019

Keeping eyewear variant images aligned with selections

Keeping eyewear variant images aligned with selections is useful only if it helps a merchant or delivery team make one concrete decision about keeping eyewear variant images ali…

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Shopify · May 2, 2019

Testing unavailable variants in an eyewear product page

Testing unavailable variants in an eyewear product page is useful only if it helps a merchant or delivery team make one concrete decision about testing unavailable variants in a…

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