Blog · 467 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · January 7, 2020

Prioritizing eyewear theme fixes from observed failures

Prioritizing eyewear theme fixes from observed failures is useful only if it helps a merchant or delivery team make one concrete decision about prioritizing eyewear theme fixes…

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Shopify · January 2, 2020

Writing a eyewear store usability test script

Writing a eyewear store usability test script is useful only if it helps a merchant or delivery team make one concrete decision about writing a eyewear store usability test scri…

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Shopify · December 31, 2019

Recruiting representative testers for a eyewear storefront

Recruiting representative testers for a eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about recruiting representative test…

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Shopify · December 26, 2019

Defining purchase-task success for a eyewear theme test

Defining purchase-task success for a eyewear theme test is useful only if it helps a merchant or delivery team make one concrete decision about defining purchase-task success fo…

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Shopify · December 24, 2019

Reviewing trust badges in a eyewear storefront

Reviewing trust badges in a eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about reviewing trust badges in a eyewear storef…

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Design · December 19, 2019

Designing a eyewear brand story that helps product selection

Designing a eyewear brand story that helps product selection is useful only if it helps a merchant or delivery team make one concrete decision about designing a eyewear brand st…

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Shopify · December 17, 2019

Showing what is included with a eyewear product

Showing what is included with a eyewear product is useful only if it helps a merchant or delivery team make one concrete decision about showing what is included with a eyewear p…

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Shopify · December 12, 2019

Testing contact and support routes in a eyewear theme

Testing contact and support routes in a eyewear theme is useful only if it helps a merchant or delivery team make one concrete decision about testing contact and support routes…

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Shopify · December 10, 2019

Writing a eyewear product FAQ from real support conversations

Writing a eyewear product FAQ from real support conversations is useful only if it helps a merchant or delivery team make one concrete decision about writing a eyewear product f…

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Shopify · December 5, 2019

Separating customer reviews from editorial claims in a eyewear store

Separating customer reviews from editorial claims in a eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about separating customer…

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Shopify · December 3, 2019

Displaying manufacturer evidence on eyewear product pages

Displaying manufacturer evidence on eyewear product pages is useful only if it helps a merchant or delivery team make one concrete decision about displaying manufacturer evidenc…

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Shopify · November 28, 2019

Presenting return conditions before a eyewear purchase

Presenting return conditions before a eyewear purchase is useful only if it helps a merchant or delivery team make one concrete decision about presenting return conditions befor…

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