Blog · 467 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · February 18, 2020

Preparing sample products for a fashion theme trial

Preparing sample products for a fashion theme trial is useful only if it helps a merchant or delivery team make one concrete decision about preparing sample products for a fashi…

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Shopify · February 13, 2020

Estimating the customization cost of a fashion theme

Estimating the customization cost of a fashion theme is useful only if it helps a merchant or delivery team make one concrete decision about estimating the customization cost of…

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Shopify · February 11, 2020

A theme-versus-app requirements map for fashion stores

A theme-versus-app requirements map for fashion stores is useful only if it helps a merchant or delivery team make one concrete decision about a theme-versus-app requirements ma…

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Shopify · February 6, 2020

What to test before buying Wosa

What to test before buying Wosa is useful only if it helps a merchant or delivery team make one concrete decision about what to test before buying wosa. Treat this as a repeatab…

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Shopify · February 4, 2020

When a fashion store should keep its free Shopify theme

When a fashion store should keep its free Shopify theme is useful only if it helps a merchant or delivery team make one concrete decision about when a fashion store should keep…

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Shopify · January 30, 2020

Theme trial scorecard for a fashion catalog

Theme trial scorecard for a fashion catalog is useful only if it helps a merchant or delivery team make one concrete decision about theme trial scorecard for a fashion catalog.…

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Shopify · January 28, 2020

Building an agency handoff pack for a eyewear storefront

Building an agency handoff pack for a eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about building an agency handoff pack…

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Shopify · January 23, 2020

Measuring maintenance effort for a customized eyewear theme

Measuring maintenance effort for a customized eyewear theme is useful only if it helps a merchant or delivery team make one concrete decision about measuring maintenance effort…

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Shopify · January 21, 2020

Documenting a Optics implementation as a transparent case study

Documenting a Optics implementation as a transparent case study is useful only if it helps a merchant or delivery team make one concrete decision about documenting a optics impl…

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Shopify · January 16, 2020

Planning a eyewear storefront refresh from support evidence

Planning a eyewear storefront refresh from support evidence is useful only if it helps a merchant or delivery team make one concrete decision about planning a eyewear storefront…

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Shopify · January 14, 2020

Testing eyewear product-page information order

Testing eyewear product-page information order is useful only if it helps a merchant or delivery team make one concrete decision about testing eyewear product-page information o…

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Shopify · January 9, 2020

Comparing eyewear collection-card layouts in a controlled test

Comparing eyewear collection-card layouts in a controlled test is useful only if it helps a merchant or delivery team make one concrete decision about comparing eyewear collecti…

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