Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · November 26, 2023

Shopify vs. Shopify Plus: An In-Depth Comparison

Explore the differences in scalability, support, and pricing between Shopify and Shopify Plus to find which e-commerce platform suits your business needs.

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Shopify · November 19, 2023

Solving Online Eyewear Retail Challenges With Optics Shopify

Product visualization, customization, engagement, conversion — the eyewear retail challenges, and how the Optics E-Commerce Shopify theme addresses each.

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Shopify · November 12, 2023

SEO Optimization for Eyewear Stores Using Optics Shopify

A tailored SEO approach for eyewear retail — keyword targeting, content and mobile optimization — using the Optics Shopify theme’s SEO-focused architecture.

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Guides · October 1, 2023

How to Find Out What Shopify Theme a Website is Using

Identifying the Shopify theme of a website is straightforward: use a theme detector tool or manually inspect the site’s source code. Here’s how.

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Guides · April 30, 2023

Six Tips To Boost AOV For Shopify Store

Average Order Value is a core profitability metric. Six practical tactics — upselling, loyalty, gift cards, bundles, free shipping, and time-sensitive sales — to raise it.

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Guides · April 24, 2023

Upselling And Tips To Improve Revenues For Shopify Store

What upselling is, when to do it (pre- vs post-purchase), and four practical tips — personalization, sensible value, data, and email — to lift revenue.

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Shopify · March 11, 2021

Showing stock states consistently across a electronics store

Showing stock states consistently across a electronics store is useful only if it helps a merchant or delivery team make one concrete decision about showing stock states consist…

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Shopify · March 4, 2021

Choosing collection sort defaults for electronics shoppers

Choosing collection sort defaults for electronics shoppers is useful only if it helps a merchant or delivery team make one concrete decision about choosing collection sort defau…

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Shopify · February 25, 2021

Using breadcrumbs in a deep electronics catalog

Using breadcrumbs in a deep electronics catalog is useful only if it helps a merchant or delivery team make one concrete decision about using breadcrumbs in a deep electronics c…

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Shopify · February 23, 2021

Splitting a large electronics catalog into useful collections

Splitting a large electronics catalog into useful collections is useful only if it helps a merchant or delivery team make one concrete decision about splitting a large electroni…

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Shopify · February 16, 2021

Testing predictive search against electronics catalog vocabulary

Testing predictive search against electronics catalog vocabulary is useful only if it helps a merchant or delivery team make one concrete decision about testing predictive searc…

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Shopify · February 11, 2021

Building a useful zero-results state for electronics search

Building a useful zero-results state for electronics search is useful only if it helps a merchant or delivery team make one concrete decision about building a useful zero-result…

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