Blog · 98 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Design · November 7, 2019

Designing out-of-stock recovery paths for eyewear shoppers

Designing out-of-stock recovery paths for eyewear shoppers is useful only if it helps a merchant or delivery team make one concrete decision about designing out-of-stock recover…

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Design · October 22, 2019

Designing a eyewear sale page without false urgency

Designing a eyewear sale page without false urgency is useful only if it helps a merchant or delivery team make one concrete decision about designing a eyewear sale page without…

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Design · September 24, 2019

Checking redirects after a eyewear storefront redesign

Checking redirects after a eyewear storefront redesign is useful only if it helps a merchant or delivery team make one concrete decision about checking redirects after a eyewear…

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Design · September 3, 2019

Designing accessible accordions for eyewear specifications

Designing accessible accordions for eyewear specifications is useful only if it helps a merchant or delivery team make one concrete decision about designing accessible accordion…

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Design · July 2, 2019

Designing an eyewear storefront for repeat buyers

Designing an eyewear storefront for repeat buyers is useful only if it helps a merchant or delivery team make one concrete decision about designing a eyewear storefront for repe…

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Design · June 18, 2019

Designing an eyewear collection page with sparse imagery

Designing an eyewear collection page with sparse imagery is useful only if it helps a merchant or delivery team make one concrete decision about designing a eyewear collection p…

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Design · June 11, 2019

Designing collection cards for long eyewear product names

Designing collection cards for long eyewear product names is useful only if it helps a merchant or delivery team make one concrete decision about designing collection cards for…

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Design · May 30, 2019

Designing navigation for a small eyewear assortment

Designing navigation for a small eyewear assortment is useful only if it helps a merchant or delivery team make one concrete decision about designing navigation for a small eyew…

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Design · May 14, 2019

Designing an eyewear product comparison worksheet

Designing an eyewear product comparison worksheet is useful only if it helps a merchant or delivery team make one concrete decision about designing a eyewear product comparison…

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Design · April 30, 2019

Designing filters around eyewear buying decisions

Designing filters around eyewear buying decisions is useful only if it helps a merchant or delivery team make one concrete decision about designing filters around eyewear buying…

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Design · February 14, 2019

CourseWhiz bundle: matching curriculum designs to the implemented store

CourseWhiz bundle: matching curriculum designs to the implemented store is useful only if it helps a merchant or delivery team make one concrete decision about coursewhiz bundle…

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Design · January 31, 2019

Groxery for local delivery: separate storefront design from delivery operations

Groxery for local delivery: separate storefront design from delivery operations is useful only if it helps a merchant or delivery team make one concrete decision about groxery f…

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