Blog · 98 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Design · September 17, 2020

Designing out-of-stock recovery paths for fashion shoppers

Designing out-of-stock recovery paths for fashion shoppers is useful only if it helps a merchant or delivery team make one concrete decision about designing out-of-stock recover…

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Design · September 1, 2020

Designing a fashion sale page without false urgency

Designing a fashion sale page without false urgency is useful only if it helps a merchant or delivery team make one concrete decision about designing a fashion sale page without…

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Design · August 4, 2020

Checking redirects after a fashion storefront redesign

Checking redirects after a fashion storefront redesign is useful only if it helps a merchant or delivery team make one concrete decision about checking redirects after a fashion…

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Design · July 14, 2020

Designing accessible accordions for fashion specifications

Designing accessible accordions for fashion specifications is useful only if it helps a merchant or delivery team make one concrete decision about designing accessible accordion…

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Design · May 12, 2020

Designing a fashion storefront for repeat buyers

Designing a fashion storefront for repeat buyers is useful only if it helps a merchant or delivery team make one concrete decision about designing a fashion storefront for repea…

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Design · April 28, 2020

Designing a fashion collection page with sparse imagery

Designing a fashion collection page with sparse imagery is useful only if it helps a merchant or delivery team make one concrete decision about designing a fashion collection pa…

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Design · April 21, 2020

Designing collection cards for long fashion product names

Designing collection cards for long fashion product names is useful only if it helps a merchant or delivery team make one concrete decision about designing collection cards for…

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Design · April 9, 2020

Designing navigation for a small fashion assortment

Designing navigation for a small fashion assortment is useful only if it helps a merchant or delivery team make one concrete decision about designing navigation for a small fash…

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Design · March 24, 2020

Designing a fashion product comparison worksheet

Designing a fashion product comparison worksheet is useful only if it helps a merchant or delivery team make one concrete decision about designing a fashion product comparison w…

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Design · March 10, 2020

Designing filters around fashion buying decisions

Designing filters around fashion buying decisions is useful only if it helps a merchant or delivery team make one concrete decision about designing filters around fashion buying…

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Design · December 19, 2019

Designing a eyewear brand story that helps product selection

Designing a eyewear brand story that helps product selection is useful only if it helps a merchant or delivery team make one concrete decision about designing a eyewear brand st…

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Design · November 26, 2019

Designing an honest eyewear shipping-information block

Designing an honest eyewear shipping-information block is useful only if it helps a merchant or delivery team make one concrete decision about designing an honest eyewear shippi…

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