Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · May 21, 2019

Preventing ambiguous product names in an eyewear catalog

Preventing ambiguous product names in an eyewear catalog is useful only if it helps a merchant or delivery team make one concrete decision about preventing ambiguous product nam…

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Shopify · May 16, 2019

Presenting pack and quantity choices in an eyewear store

Presenting pack and quantity choices in an eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about presenting pack and quantity cho…

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Shopify · May 9, 2019

Writing scannable specification blocks for eyewear products

Writing scannable specification blocks for eyewear products is useful only if it helps a merchant or delivery team make one concrete decision about writing scannable specificati…

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Shopify · May 7, 2019

Keeping eyewear variant images aligned with selections

Keeping eyewear variant images aligned with selections is useful only if it helps a merchant or delivery team make one concrete decision about keeping eyewear variant images ali…

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Shopify · May 2, 2019

Testing unavailable variants in an eyewear product page

Testing unavailable variants in an eyewear product page is useful only if it helps a merchant or delivery team make one concrete decision about testing unavailable variants in a…

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Shopify · April 25, 2019

Mapping eyewear catalog attributes to Shopify metafields

Mapping eyewear catalog attributes to Shopify metafields is useful only if it helps a merchant or delivery team make one concrete decision about mapping eyewear catalog attribut…

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Shopify · April 23, 2019

When Optics is the wrong fit for an eyewear store

When Optics is the wrong fit for an eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about when optics is the wrong fit for a eyew…

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Shopify · April 18, 2019

An eyewear theme purchase checklist for nontechnical founders

An eyewear theme purchase checklist for nontechnical founders is useful only if it helps a merchant or delivery team make one concrete decision about a eyewear theme purchase ch…

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Shopify · April 16, 2019

Questions to ask an eyewear theme vendor about updates

Questions to ask an eyewear theme vendor about updates is useful only if it helps a merchant or delivery team make one concrete decision about questions to ask a eyewear theme v…

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Shopify · April 11, 2019

How to compare two eyewear themes with the same catalog

How to compare two eyewear themes with the same catalog is useful only if it helps a merchant or delivery team make one concrete decision about how to compare two eyewear themes…

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Shopify · April 9, 2019

Preparing sample products for an eyewear theme trial

Preparing sample products for an eyewear theme trial is useful only if it helps a merchant or delivery team make one concrete decision about preparing sample products for a eyew…

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Shopify · April 4, 2019

Estimating the customization cost of an eyewear theme

Estimating the customization cost of an eyewear theme is useful only if it helps a merchant or delivery team make one concrete decision about estimating the customization cost o…

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