Blog · 467 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · December 8, 2020

Building an agency handoff pack for a fashion storefront

Building an agency handoff pack for a fashion storefront is useful only if it helps a merchant or delivery team make one concrete decision about building an agency handoff pack…

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Shopify · December 3, 2020

Measuring maintenance effort for a customized fashion theme

Measuring maintenance effort for a customized fashion theme is useful only if it helps a merchant or delivery team make one concrete decision about measuring maintenance effort…

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Shopify · December 1, 2020

Documenting a Wosa implementation as a transparent case study

Documenting a Wosa implementation as a transparent case study is useful only if it helps a merchant or delivery team make one concrete decision about documenting a wosa implemen…

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Shopify · November 26, 2020

Planning a fashion storefront refresh from support evidence

Planning a fashion storefront refresh from support evidence is useful only if it helps a merchant or delivery team make one concrete decision about planning a fashion storefront…

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Shopify · November 24, 2020

Testing fashion product-page information order

Testing fashion product-page information order is useful only if it helps a merchant or delivery team make one concrete decision about testing fashion product-page information o…

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Shopify · November 19, 2020

Comparing fashion collection-card layouts in a controlled test

Comparing fashion collection-card layouts in a controlled test is useful only if it helps a merchant or delivery team make one concrete decision about comparing fashion collecti…

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Shopify · November 17, 2020

Prioritizing fashion theme fixes from observed failures

Prioritizing fashion theme fixes from observed failures is useful only if it helps a merchant or delivery team make one concrete decision about prioritizing fashion theme fixes…

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Shopify · November 12, 2020

Writing a fashion store usability test script

Writing a fashion store usability test script is useful only if it helps a merchant or delivery team make one concrete decision about writing a fashion store usability test scri…

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Shopify · November 10, 2020

Recruiting representative testers for a fashion storefront

Recruiting representative testers for a fashion storefront is useful only if it helps a merchant or delivery team make one concrete decision about recruiting representative test…

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Shopify · November 5, 2020

Defining purchase-task success for a fashion theme test

Defining purchase-task success for a fashion theme test is useful only if it helps a merchant or delivery team make one concrete decision about defining purchase-task success fo…

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Shopify · November 3, 2020

Reviewing trust badges in a fashion storefront

Reviewing trust badges in a fashion storefront is useful only if it helps a merchant or delivery team make one concrete decision about reviewing trust badges in a fashion storef…

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Design · October 29, 2020

Designing a fashion brand story that helps product selection

Designing a fashion brand story that helps product selection is useful only if it helps a merchant or delivery team make one concrete decision about designing a fashion brand st…

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