Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · July 16, 2019

Auditing touch targets on eyewear product cards

Auditing touch targets on eyewear product cards is useful only if it helps a merchant or delivery team make one concrete decision about auditing touch targets on eyewear product…

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Shopify · July 11, 2019

Resolving mobile variant-picker friction in an eyewear store

Resolving mobile variant-picker friction in an eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about resolving mobile variant-pic…

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Shopify · July 9, 2019

Testing sticky add-to-cart behavior for eyewear products

Testing sticky add-to-cart behavior for eyewear products is useful only if it helps a merchant or delivery team make one concrete decision about testing sticky add-to-cart behav…

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Shopify · July 4, 2019

Checking mobile filter usability in an eyewear storefront

Checking mobile filter usability in an eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about checking mobile filter usabilit…

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Shopify · June 27, 2019

Organizing new arrivals and evergreen eyewear products

Organizing new arrivals and evergreen eyewear products is useful only if it helps a merchant or delivery team make one concrete decision about organizing new arrivals and evergr…

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Shopify · June 25, 2019

Building an eyewear comparison page without misleading rankings

Building an eyewear comparison page without misleading rankings is useful only if it helps a merchant or delivery team make one concrete decision about building a eyewear compar…

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Shopify · June 20, 2019

Showing stock states consistently across an eyewear store

Showing stock states consistently across an eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about showing stock states consistent…

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Shopify · June 13, 2019

Choosing collection sort defaults for eyewear shoppers

Choosing collection sort defaults for eyewear shoppers is useful only if it helps a merchant or delivery team make one concrete decision about choosing collection sort defaults…

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Shopify · June 6, 2019

Using breadcrumbs in a deep eyewear catalog

Using breadcrumbs in a deep eyewear catalog is useful only if it helps a merchant or delivery team make one concrete decision about using breadcrumbs in a deep eyewear catalog.…

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Shopify · June 4, 2019

Splitting a large eyewear catalog into useful collections

Splitting a large eyewear catalog into useful collections is useful only if it helps a merchant or delivery team make one concrete decision about splitting a large eyewear catal…

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Shopify · May 28, 2019

Testing predictive search against eyewear catalog vocabulary

Testing predictive search against eyewear catalog vocabulary is useful only if it helps a merchant or delivery team make one concrete decision about testing predictive search ag…

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Shopify · May 23, 2019

Building a useful zero-results state for eyewear search

Building a useful zero-results state for eyewear search is useful only if it helps a merchant or delivery team make one concrete decision about building a useful zero-results st…

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