Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · August 27, 2019

Writing helpful validation errors for eyewear purchase options

Writing helpful validation errors for eyewear purchase options is useful only if it helps a merchant or delivery team make one concrete decision about writing helpful validation…

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Shopify · August 22, 2019

Handling zoom and long text in an eyewear theme

Handling zoom and long text in an eyewear theme is useful only if it helps a merchant or delivery team make one concrete decision about handling zoom and long text in a eyewear…

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Shopify · August 20, 2019

Making eyewear comparison information readable without color

Making eyewear comparison information readable without color is useful only if it helps a merchant or delivery team make one concrete decision about making eyewear comparison in…

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Shopify · August 15, 2019

Testing focus visibility in an eyewear product drawer

Testing focus visibility in an eyewear product drawer is useful only if it helps a merchant or delivery team make one concrete decision about testing focus visibility in a eyewe…

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Shopify · August 13, 2019

Checking keyboard navigation in an eyewear storefront

Checking keyboard navigation in an eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about checking keyboard navigation in a e…

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Shopify · August 8, 2019

Writing useful image descriptions for eyewear products

Writing useful image descriptions for eyewear products is useful only if it helps a merchant or delivery team make one concrete decision about writing useful image descriptions…

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Shopify · August 6, 2019

Running a repeatable mobile performance test for Optics

Running a repeatable mobile performance test for Optics is useful only if it helps a merchant or delivery team make one concrete decision about running a repeatable mobile perfo…

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Shopify · August 1, 2019

Finding oversized assets in an eyewear theme demo

Finding oversized assets in an eyewear theme demo is useful only if it helps a merchant or delivery team make one concrete decision about finding oversized assets in a eyewear t…

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Shopify · July 30, 2019

Measuring an eyewear storefront before and after an app install

Measuring an eyewear storefront before and after an app install is useful only if it helps a merchant or delivery team make one concrete decision about measuring a eyewear store…

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Shopify · July 25, 2019

Testing third-party script overhead in an eyewear theme

Testing third-party script overhead in an eyewear theme is useful only if it helps a merchant or delivery team make one concrete decision about testing third-party script overhe…

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Shopify · July 23, 2019

Optimizing hero images for an eyewear storefront

Optimizing hero images for an eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about optimizing hero images for a eyewear sto…

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Shopify · July 18, 2019

Preventing layout shifts in eyewear product galleries

Preventing layout shifts in eyewear product galleries is useful only if it helps a merchant or delivery team make one concrete decision about preventing layout shifts in eyewear…

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