Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · December 5, 2019

Separating customer reviews from editorial claims in a eyewear store

Separating customer reviews from editorial claims in a eyewear store is useful only if it helps a merchant or delivery team make one concrete decision about separating customer…

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Shopify · December 3, 2019

Displaying manufacturer evidence on eyewear product pages

Displaying manufacturer evidence on eyewear product pages is useful only if it helps a merchant or delivery team make one concrete decision about displaying manufacturer evidenc…

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Shopify · November 28, 2019

Presenting return conditions before a eyewear purchase

Presenting return conditions before a eyewear purchase is useful only if it helps a merchant or delivery team make one concrete decision about presenting return conditions befor…

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Shopify · November 21, 2019

Turning eyewear support questions into product-page copy

Turning eyewear support questions into product-page copy is useful only if it helps a merchant or delivery team make one concrete decision about turning eyewear support question…

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Shopify · November 19, 2019

Preparing a eyewear holiday campaign without changing the whole theme

Preparing a eyewear holiday campaign without changing the whole theme is useful only if it helps a merchant or delivery team make one concrete decision about preparing a eyewear…

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Shopify · November 14, 2019

Building a eyewear launch page with limited photography

Building a eyewear launch page with limited photography is useful only if it helps a merchant or delivery team make one concrete decision about building a eyewear launch page wi…

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Shopify · November 12, 2019

Matching eyewear ad landing pages to the advertised product

Matching eyewear ad landing pages to the advertised product is useful only if it helps a merchant or delivery team make one concrete decision about matching eyewear ad landing p…

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Shopify · November 5, 2019

Testing bundle presentation for eyewear product sets

Testing bundle presentation for eyewear product sets is useful only if it helps a merchant or delivery team make one concrete decision about testing bundle presentation for eyew…

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Shopify · October 31, 2019

Handling preorder messaging in a eyewear storefront

Handling preorder messaging in a eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about handling preorder messaging in a eyew…

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Shopify · October 29, 2019

Planning a eyewear gift collection with clear eligibility

Planning a eyewear gift collection with clear eligibility is useful only if it helps a merchant or delivery team make one concrete decision about planning a eyewear gift collect…

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Shopify · October 24, 2019

Showing discount conditions clearly for eyewear shoppers

Showing discount conditions clearly for eyewear shoppers is useful only if it helps a merchant or delivery team make one concrete decision about showing discount conditions clea…

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Shopify · October 17, 2019

Creating a eyewear campaign landing page from theme sections

Creating a eyewear campaign landing page from theme sections is useful only if it helps a merchant or delivery team make one concrete decision about creating a eyewear campaign…

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