Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · January 21, 2020

Documenting a Optics implementation as a transparent case study

Documenting a Optics implementation as a transparent case study is useful only if it helps a merchant or delivery team make one concrete decision about documenting a optics impl…

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Shopify · January 16, 2020

Planning a eyewear storefront refresh from support evidence

Planning a eyewear storefront refresh from support evidence is useful only if it helps a merchant or delivery team make one concrete decision about planning a eyewear storefront…

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Shopify · January 14, 2020

Testing eyewear product-page information order

Testing eyewear product-page information order is useful only if it helps a merchant or delivery team make one concrete decision about testing eyewear product-page information o…

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Shopify · January 9, 2020

Comparing eyewear collection-card layouts in a controlled test

Comparing eyewear collection-card layouts in a controlled test is useful only if it helps a merchant or delivery team make one concrete decision about comparing eyewear collecti…

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Shopify · January 7, 2020

Prioritizing eyewear theme fixes from observed failures

Prioritizing eyewear theme fixes from observed failures is useful only if it helps a merchant or delivery team make one concrete decision about prioritizing eyewear theme fixes…

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Shopify · January 2, 2020

Writing a eyewear store usability test script

Writing a eyewear store usability test script is useful only if it helps a merchant or delivery team make one concrete decision about writing a eyewear store usability test scri…

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Shopify · December 31, 2019

Recruiting representative testers for a eyewear storefront

Recruiting representative testers for a eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about recruiting representative test…

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Shopify · December 26, 2019

Defining purchase-task success for a eyewear theme test

Defining purchase-task success for a eyewear theme test is useful only if it helps a merchant or delivery team make one concrete decision about defining purchase-task success fo…

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Shopify · December 24, 2019

Reviewing trust badges in a eyewear storefront

Reviewing trust badges in a eyewear storefront is useful only if it helps a merchant or delivery team make one concrete decision about reviewing trust badges in a eyewear storef…

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Shopify · December 17, 2019

Showing what is included with a eyewear product

Showing what is included with a eyewear product is useful only if it helps a merchant or delivery team make one concrete decision about showing what is included with a eyewear p…

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Shopify · December 12, 2019

Testing contact and support routes in a eyewear theme

Testing contact and support routes in a eyewear theme is useful only if it helps a merchant or delivery team make one concrete decision about testing contact and support routes…

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Shopify · December 10, 2019

Writing a eyewear product FAQ from real support conversations

Writing a eyewear product FAQ from real support conversations is useful only if it helps a merchant or delivery team make one concrete decision about writing a eyewear product f…

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