Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · April 30, 2020

Showing stock states consistently across a fashion store

Showing stock states consistently across a fashion store is useful only if it helps a merchant or delivery team make one concrete decision about showing stock states consistentl…

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Shopify · April 23, 2020

Choosing collection sort defaults for fashion shoppers

Choosing collection sort defaults for fashion shoppers is useful only if it helps a merchant or delivery team make one concrete decision about choosing collection sort defaults…

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Shopify · April 16, 2020

Using breadcrumbs in a deep fashion catalog

Using breadcrumbs in a deep fashion catalog is useful only if it helps a merchant or delivery team make one concrete decision about using breadcrumbs in a deep fashion catalog.…

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Shopify · April 14, 2020

Splitting a large fashion catalog into useful collections

Splitting a large fashion catalog into useful collections is useful only if it helps a merchant or delivery team make one concrete decision about splitting a large fashion catal…

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Shopify · April 7, 2020

Testing predictive search against fashion catalog vocabulary

Testing predictive search against fashion catalog vocabulary is useful only if it helps a merchant or delivery team make one concrete decision about testing predictive search ag…

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Shopify · April 2, 2020

Building a useful zero-results state for fashion search

Building a useful zero-results state for fashion search is useful only if it helps a merchant or delivery team make one concrete decision about building a useful zero-results st…

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Shopify · March 31, 2020

Preventing ambiguous product names in a fashion catalog

Preventing ambiguous product names in a fashion catalog is useful only if it helps a merchant or delivery team make one concrete decision about preventing ambiguous product name…

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Shopify · March 26, 2020

Presenting pack and quantity choices in a fashion store

Presenting pack and quantity choices in a fashion store is useful only if it helps a merchant or delivery team make one concrete decision about presenting pack and quantity choi…

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Shopify · March 19, 2020

Writing scannable specification blocks for fashion products

Writing scannable specification blocks for fashion products is useful only if it helps a merchant or delivery team make one concrete decision about writing scannable specificati…

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Shopify · March 17, 2020

Keeping fashion variant images aligned with selections

Keeping fashion variant images aligned with selections is useful only if it helps a merchant or delivery team make one concrete decision about keeping fashion variant images ali…

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Shopify · March 12, 2020

Testing unavailable variants in a fashion product page

Testing unavailable variants in a fashion product page is useful only if it helps a merchant or delivery team make one concrete decision about testing unavailable variants in a…

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Shopify · March 5, 2020

Mapping fashion catalog attributes to Shopify metafields

Mapping fashion catalog attributes to Shopify metafields is useful only if it helps a merchant or delivery team make one concrete decision about mapping fashion catalog attribut…

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