Blog · 296 articles

Notes on selling online

Practical guides on Shopify, e-commerce, and the craft of running an online store — written by the team behind Polo Themes.

Shopify · November 10, 2020

Recruiting representative testers for a fashion storefront

Recruiting representative testers for a fashion storefront is useful only if it helps a merchant or delivery team make one concrete decision about recruiting representative test…

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Shopify · November 5, 2020

Defining purchase-task success for a fashion theme test

Defining purchase-task success for a fashion theme test is useful only if it helps a merchant or delivery team make one concrete decision about defining purchase-task success fo…

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Shopify · November 3, 2020

Reviewing trust badges in a fashion storefront

Reviewing trust badges in a fashion storefront is useful only if it helps a merchant or delivery team make one concrete decision about reviewing trust badges in a fashion storef…

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Shopify · October 27, 2020

Showing what is included with a fashion product

Showing what is included with a fashion product is useful only if it helps a merchant or delivery team make one concrete decision about showing what is included with a fashion p…

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Shopify · October 22, 2020

Testing contact and support routes in a fashion theme

Testing contact and support routes in a fashion theme is useful only if it helps a merchant or delivery team make one concrete decision about testing contact and support routes…

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Shopify · October 20, 2020

Writing a fashion product FAQ from real support conversations

Writing a fashion product FAQ from real support conversations is useful only if it helps a merchant or delivery team make one concrete decision about writing a fashion product f…

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Shopify · October 15, 2020

Separating customer reviews from editorial claims in a fashion store

Separating customer reviews from editorial claims in a fashion store is useful only if it helps a merchant or delivery team make one concrete decision about separating customer…

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Shopify · October 13, 2020

Displaying manufacturer evidence on fashion product pages

Displaying manufacturer evidence on fashion product pages is useful only if it helps a merchant or delivery team make one concrete decision about displaying manufacturer evidenc…

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Shopify · October 8, 2020

Presenting return conditions before a fashion purchase

Presenting return conditions before a fashion purchase is useful only if it helps a merchant or delivery team make one concrete decision about presenting return conditions befor…

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Shopify · October 1, 2020

Turning fashion support questions into product-page copy

Turning fashion support questions into product-page copy is useful only if it helps a merchant or delivery team make one concrete decision about turning fashion support question…

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Shopify · September 29, 2020

Preparing a fashion holiday campaign without changing the whole theme

Preparing a fashion holiday campaign without changing the whole theme is useful only if it helps a merchant or delivery team make one concrete decision about preparing a fashion…

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Shopify · September 24, 2020

Building a fashion launch page with limited photography

Building a fashion launch page with limited photography is useful only if it helps a merchant or delivery team make one concrete decision about building a fashion launch page wi…

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